What is Real-time Targeted Marketing?

by Bejan A. on June 4, 2009

Real-time marketing responds lightning fast to social ground-swell! Photo by Jared Smith @ Flickr

One thing is for sure: real-time targeted marketing requires a lot more technological expertise than traditional interactive marketing. Why does this matter: because creative, real-time web-service based solutions enable real-time data and personalization in marketing messages — and that produces more impact. NOW.

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Google Interest Based Advertising, Behavioral Targeting

by Bejan A. on May 29, 2009

Google has updated their Adsense and Feedburner Ad syndication URLs to a DoubleClick URL in support of interest-based advertising, which is also known as behavioral targeting. For Adwords advertisers, the new features are in beta and should bring increased ad performance. What does it mean for consumers and how can they avoid the tracking of their online behavior?

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