PPC Tailspin – When Head Terms are Not Meeting ROAS Goals

by Bejan A. on April 18, 2010

PC Tailspin with head terms

For PPC clients struggling to meet ROAS goals, we usually set out to find a solution with PPC best practices. In such cases we apply tactics of increasing the keyword Quality Scores (QS) & optimizing existing campaign structure and elements; also, adding many long tail keywords along with corresponding landing pages related particular descriptive words. This article outlines many additional considerations that factor into PPC success.

Affiliate Promotions – Beyond Affiliate PPC Arbitrage

by Bejan A. March 24, 2010

Do your Affiliates offer a reach into unique networks and communities of customers? If they are driving most of their transactions through PPC with Affiliate arbitrage, then their value to your company is debatable. It is important to understand how Affiliate PPC arbitrage effects your company PPC efforts, and what is a good strategy to enable an Affiliate network that can contribute to your company branding and revenue.

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E-Commerce SEO Tips

by Bejan A. February 25, 2010
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E-Commerce SEO techniques and information are always changing, and in this post we’ll share some current and useful on-page E-Commerce SEO tips. We share about best practices for Home Page PageRank distribution, proper linking and redirect usage, and Product Page SEO.

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Targeted Marketing with Facebook

by Bejan A. February 21, 2010
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For agencies that understand best practices for targeted Paid Search campaign implementations, advertising with Facebook is effective because the campaigns yield good Paid Search metrics while allowing a fairly high level of visitor targeting.

We know that visitors are primarily preoccupied with the social interactions at Facebook and so it takes expert attention and planning to engage users within landing pages for more than 5 seconds.

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What is Real-time Targeted Marketing?

by Bejan A. June 4, 2009
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One thing is for sure: real-time targeted marketing requires a lot more technological expertise than traditional interactive marketing. Why does this matter: because creative, real-time web-service based solutions enable real-time data and personalization in marketing messages — and that produces more impact. NOW.

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Google Interest Based Advertising, Behavioral Targeting

by Bejan A. May 29, 2009

Google has updated their Adsense and Feedburner Ad syndication URLs to a DoubleClick URL in support of interest-based advertising, which is also known as behavioral targeting. For Adwords advertisers, the new features are in beta and should bring increased ad performance. What does it mean for consumers and how can they avoid the tracking of their online behavior?

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