AdWords Reporting Tool
with Bing Ads Multi-channel
PPC Reporting!

Google & Bing Ads reports ready in seconds!


AdWords Reporting Tool for Preparing Client Reports & Internal Analysis

MarketFlare DNA AdWords report types

Creating and customizing AdWords and Bing Ads reports is easier than ever with MarketFlare DNA AdWords and Bing Ads reporting tool

The MarketFlare DNA AdWords reporting tool runs any type of AdWords report, enables visualization with advanced charts, and exports cleanly formatted data to Excel in seconds. Now you have unprecedented control of your AdWords and Bing Ads report data with your own local report database. This means you can breeze through worldwide PPC report analysis with SQL-enabled group-by, pivot, sort and other powerful features – find negative keywords, validate ad links, and much more.

Running Bing Ads reports and multi-channel Google AdWords and Bing Ads reports is now easier than ever. Once any report is created, then the report can be run with a different time period within the bulk-reporting tool – this means you can run your weekly, monthly, quarterly, or yearly multi-channel reports in seconds. Wow.


Tools for Google AdWords & Bing Ads Reporting

MarketFlare DNA offers unprecedented power & speed for AdWords and Bing Ads reporting, charting, and analysis. This free PPC tool is built for marketing pros and agencies to take the hassle out of routine internal PPC reporting and analysis.

  • Supports AdWords MCC accounts and multiple DNA profiles – create a DNA profile for each AdWords client and breeze through their report generation
  • Supports all AdWords report types, with complete field selection & filters; to save time – default views & remembered preferences
  • Instantly visualize AdWords report data with charts, including advanced Treemap charts for GEO reports
  • Run bulk AdWords report requests with remembered group-by and sort, view multiple reports within tabs; requests run concurrently & appear in seconds!
  • Check Ad links & more! AdWords tools: validate your AdWords Ad Texts, Target URLs, Site Links, and even landing page content (title, h-tags, and more!)
  • Validate your landing page content with automatic browser screenshots of each page while also parsing for specific content and testing specific links (never have broken cart links again!)
  • Analyze AdWords and Bing Ads report data with advanced grouping, sorting & filtering; your report data in now in your own powerful local SQL database
  • Easily export reports and other data to Excel (.xlsx), tailored with your column order preferences
  • View your custom conversion metrics in columns alongside any other PPC metrics; conversion action data is auto-magically pivoted and joined!
  • Group countries into pre-defined and/or custom worldwide regions (AMER, EMEA, APAC…); export Excel-based geo region heatmaps that corporate finance departments will love you
  • Compare AdWords & Analytics reports automatically & find new keyword opportunities based on performing organic keywords not in your PPC campaigns
  • Save your PPC reports securely to your local database for easy, fast review any time! Optionally delete, archive, or run new reports in bulk
  • Find negative keywords & negative exact phrases with a powerful, automated, intelligent negative keyword tool

Specific Google Analytics integrated reports are easily accessed too, including Paid Search Placements, Referrals, Sources and more! Along with the integrated Google AdWords Search Query Performance Reports, Placements Reports, Automatic Placements Reports, the performance data is analyzed in the context of prospective placements, and the Display Network Analysis magic happens!

AdWords and Bing Ads Charts, Graphs, & Visualization Features

Immediately visualize AdWords and Analytics report data to gain insights.

Immediately visualize any reports with bar, column, pie, line, geo, treemap charts and more!

Immediately visualize any Google AdWords reports

  • Multiple chart formats including Bar, Column, Area, Line, Stacked, Pie, Treemap, and Geo
  • Chart any AdWords or Bing Ads report dimension and multiple metrics with a few clicks
  • Save or copy to clipboard to easily copy into an email, Word®, or Excel®
  • Customize the chart labels, colors, sort order and more
  • Advanced Geo visualization – impressive interactive Treemap & Geo charts
  • Line charts feature a Return on Ad Spend (ROAS) indication option when Cost & Revenue are selected
  • Access visualization from your report history or directly from the report view
  • Easy chart configuration shows immediate, professional-looking results

The Free AdWords Reporting Tool That Keeps Getting Better

During the public beta test period you can connect to an unlimited number of client accounts and run all the reports you want at no cost! We appreciate and welcome feedback from online marketing professionals and please report any issues via our contact form. Please tell your friends and colleagues about this awesome new multi-channel reporting and analysis tool.

Ready to enjoy your weekends more?
(as MarketFlare DNA breezes through your reporting tasks)

~17MB zip file contains the application setup (Windows only)
latest version release notes

Some things to understand about MarketFlare DNA wile we are still working on documentation:

MarketFlare DNA uses Oauth2 to securely link to your Google account

Oauth2 for authentication and authorization, securely links to your Google account

Setup Information
  • make sure you install the application as an ‘administrator’ (right click on the setup file, and ‘run as administrator’)
  • required: an Internet connection; registration occurs after setup and this process involves allowing the app to access your AdWords & Analytics report data via Google APIs (read-only, no changes are ever made though in future versions we’ll add the ability for you to start, pause, and stop campaigns and ads)
  • required: .NET framework 4.0 and this is installed automatically in case it was not already installed; a Mac version is planned and meanwhile you can run it on Mac if you use Parallels Desktop for Mac (alternatively, VMWare Fusion or Boot Camp)
  • disclaimer: as this is a beta, there will be bugs and unintended behavior – download this beta software at your own risk (that being said, we have not been informed of adverse issues)
Your Privacy
Your Privacy
  • all application settings, data and reports are stored in a local encrypted database; this data is not shared with MarketFlare and the only data that could be shared is your MarketFlare registration information (name, email), beta application usage data (report types viewed), and support related data (app log, system info) in case you opt to “send to support”
Technical Considerations
Technical Considerations
  • the application does NOT scrape Google results; Google search data is obtained through the Google Web Search API (that is being deprecated) or Custom Search Engine (if you enter your own Key & Engine ID info)
  • within the application are helpful links so you can get API keys to enable certain API integrations (Bing, Compete, Google CSE), and those have free, limited use availability
  • our Google AdWords API key is provided, but you can change the key from the settings if you’d like
  • please do not attempt to hack, decompile, or reverse engineer the application
  • the link checker leverages your Ad Performance report and checks all distinct ad links, and optionally checks display URLs and site links too; the crawl on these links also fetches your on-page data to review; finally, the reason this is listed in technical considerations is because this crawl is throttled so as not to overwhelm your web services
  • the application will notify you if there is an update available, and updating usually just requires a click
  • if you have some question about what a button does, put your mouse pointer over it and hopefully it will explain itself :)
  • as you can see in the application, the help section needs help… working on that
Tips & Tricks
Tips & Tricks
Why DNA?
Why Display Network Analysis?

MarketFlare is focused on delivering a growing suite of data and analysis tools to manage and optimize your AdWords marketing investments. Here’s how:

1. Faster, more powerful AdWords reporting and analysis! Once you connect MarketFlare DNA to your AdWords accounts you can quickly and easily download any report and drill down into data with DNA integrated tools.

2. To be more competitive online, you need a distinctly better way to find ad placements. Google has some very useful tools for finding performing placements starting with your own Google AdWords ad placement reports. Also, there’s the Ad Planner and Google Placement Tool. MarketFlare DNA was built as a more highly customizable analysis and