MarketFlare DNA is a free AdWords and Bing Ads reporting tool for better PPC reporting. ► Download!

Why MarketFlare DNA?
Multi-channel reporting
for AdWords and Bing Ads
has never been easier or faster.

Woohoo!
Google & Bing Ads reports ready in seconds!

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AdWords Reports, Bing Ads Reports, Multi-channel reports & so much more!

Creating and customizing AdWords and Bings Ads reports is easier than ever with MarketFlare DNA AdWords and Bings Ads reporting software

Creating and customizing AdWords reports is easier than ever with MarketFlare DNA


Now available for download – MarketFlare DNA facilitates AdWords and Bing Ads reporting and analysis. Also quickly find negative keywords, validate ad links, discover prospective Google Display Network partner sites with advanced score-based ad placement analysis, and much more!

This free AdWords tool for PPC reporting runs any type of AdWords report, enables visualization with advanced charts, and exports cleanly formatted data to Excel in seconds. Now you have unprecedented control of your AdWords report data with your own local report database; this means you can breeze through AdWords report analysis with SQL-enabled group-by, pivot, sort and other powerful functions.

And now you can run Bing Ads reports and also multi-channel Google AdWords and Bing Ads reports! The multi-channel reports can then be easily run at a later time with a different time period within the bulk-report tool – this means you can run your weekly, monthly, quarterly, or yearly multi-channel reports in seconds. Wow.

What if you could calibrate placement selection according to dozens of metrics that mean the most for your campaign, and then survey suggested placements from multiple sources, including Google? Apply your score criteria, fine-tune with filters, and export data to conveniently apply the placement data to your campaigns.

Display Network Analysis (DNA) integrates your relevancy data with select AdWords reports into a pre-calibrated “DNA Score,” and this enables you to hit the ground running with new Display Network campaigns and to super-charge your existing campaigns with high performance placements. With MarketFlare DNA, you can survey hundreds of sites and score them based on dozens of factors in a few minutes!

 
The Solution for Google AdWords and Bing Ads Reporting, PPC Analysis & Visualization


MarketFlare DNA offers unprecedented power & speed for AdWords and Bing Ads data discovery, reporting, charting and analysis. This growing suite of PPC tools is built to relieve marketing pros and agencies of their reporting-related headaches.

  • Supports AdWords MCC accounts and multiple DNA profiles – create a DNA profile for each AdWords client and breeze through their report generation
  • Supports all AdWords report types, with complete field selection & filters; to save time – default views & remembered preferences
  • Analyze AdWords and Bing Ads report data with advanced grouping, sorting & filtering; your report data in now in your own powerful local SQL database
  • Instantly visualize AdWords report data with charts, including advanced Treemap charts for GEO reports
  • Run bulk AdWords report requests with remembered group-by and sort, view multiple reports within tabs; requests run concurrently & appear in seconds!
  • Check Ad links & more! Validate your AdWords Ad Texts, Target URLs, Site Links, and even landing page content (title, h-tags, and more!)
  • Validate your landing page content with automatic browser screenshots of each page while also parsing for specific content and testing specific links (never have broken cart links again!)
  • Easily export reports and other data to Excel (.xlsx), tailored with your column order preferences
  • View your custom conversion metrics in columns alongside any other PPC metrics; conversion action data is auto-magically pivoted and joined!
  • Group countries into pre-defined and/or custom worldwide regions (AMER, EMEA, APAC…); corporate finance departments will love you for this!
  • Compare AdWords & Analytics reports automatically & find new keyword opportunities based on performing organic keywords not in your PPC campaigns
  • Save your AdWords reports securely to your local database for easy, fast review any time! Optionally delete, archive, or run new reports in bulk
  • Find negative keywords & negative exact phrases with a powerful, automated, intelligent negative keyword tool
  • Validate or discover your primary keywords and most related domains based on integrated report data & landing pages
  • Your primary keywords, related domains & negative keywords are intelligently applied in placement analysis and scoring

Specific Google Analytics integrated reports are easily accessed too, including Paid Search Placements, Referrals, Sources and more! Along with the integrated Google AdWords Search Query Performance Reports, Placements Reports, Automatic Placements Reports, the performance data is analyzed in the context of prospective placements, and the Display Network Analysis magic happens!

Visualization Features
Immediately visualize AdWords and Analytics report data to gain insights.

Immediately visualize any reports with bar, column, pie, line, geo, treemap charts and more!

Immediately visualize any Google AdWords reports

  • Multiple chart formats including Bar, Column, Area, Line, Stacked, Pie, Treemap, and Geo
  • Chart any AdWords or Bing Ads report dimension and multiple metrics with a few clicks
  • Save or copy to clipboard to easily copy into an email, Word®, or Excel®
  • Customize the chart labels, colors, sort order and more
  • Advanced Geo visualization – impressive interactive Treemap & Geo charts
  • Line charts feature a Return on Ad Spend (ROAS) indication option when Cost & Revenue are selected
  • Access visualization from your report history or directly from the report view
  • Easy chart configuration shows immediate, professional-looking results

 

MarketFlare DNA is FREE during the public beta test period

We appreciate and welcome feedback from online marketing professionals and please report any issues via our contact form. Please tell your friends and colleagues about this awesome new reporting and analysis tool.

Ready to enjoy your weekends more?
(as MarketFlare DNA breezes through your reporting tasks)

~17MB zip file contains the application setup (Windows only)
latest version release notes
 

Some things to understand about MarketFlare DNA wile we are still working on documentation:

Setup
MarketFlare DNA uses Oauth2 to securely link to your Google account

Oauth2 for authentication and authorization, securely links to your Google account


Setup Information
  • disclaimer: as this is a beta, there will be bugs and unintended behavior – download this beta software at your own risk (that being said, we have not been informed of adverse issues)
  • make sure you install the application as an ‘administrator’ (right click on the setup file, and ‘run as administrator’)
  • required: an Internet connection; registration occurs after setup and this process involves allowing the app to access your AdWords & Analytics report data via Google APIs (read-only, no changes are ever made though in future versions we’ll add the ability for you to start, pause, and stop campaigns and ads)
  • required: .NET framework 4.0 and this is installed automatically in case it was not already installed; a Mac version is planned and meanwhile you can run it on Mac if you use Parallels Desktop for Mac (alternatively, VMWare Fusion or Boot Camp)

Your Privacy

Your Privacy
  • all application settings, data and reports are stored in a local encrypted database; this data is not shared with MarketFlare and the only data that could be shared is your MarketFlare registration information (name, email), beta application usage data (report types viewed), and support related data (app log, system info) in case you opt to “send to support”

Technical Considerations

Technical Considerations
  • the application does NOT scrape Google results; Google search data is obtained through the Google Web Search API (that is being deprecated) or Custom Search Engine (if you enter your own Key & Engine ID info)
  • Faroo, Blekko, and Bing are also available search sources; based on your configured primary keywords (entered at settings->relevancy data), these search sources will seed DNA with prospective placements for analysis and scoring
  • within the application are helpful links so you can get API keys to enable certain API integrations (Bing, Compete, Google CSE), and those have free, limited use availability
  • our Google AdWords API key is provided, but you can change the key from the settings if you’d like
  • please do not attempt to hack, decompile, or reverse engineer the application
  • the link checker leverages your Ad Performance report and checks all distinct ad links, and optionally checks display URLs and site links too; the crawl on these links also fetches your on-page data to review; finally, the reason this is listed in technical considerations is because this crawl is throttled so as not to overwhelm your web services
  • the application will notify you if there is an update available, and updating usually just requires a click

Help

Help
  • if you have some question about what a button does, put your mouse pointer over it and hopefully it will explain itself :)
  • as you can see in the application, the help section needs help… working on that

Tips & Tricks

Tips & Tricks

Why DNA?

Why Display Network Analysis?

MarketFlare is focused on delivering a growing suite of data and analysis tools to manage and optimize your AdWords marketing investments. Here’s how:

1. Faster, more powerful AdWords reporting and analysis! Once you connect MarketFlare DNA to your AdWords accounts you can quickly and easily download any report and drill down into data with DNA integrated tools.

2. To be more competitive online, you need a distinctly better way to find ad placements. Google has some very useful tools for finding performing placements starting with your own Google AdWords ad placement reports. Also, there’s the Ad Planner and Google Placement Tool. MarketFlare DNA was built as a more highly customizable analysis and PPC reporting software because quality & relevance are relative to your specific campaign requirements and factors extend beyond keywords and related domains.

DNA functionality will be enhanced significantly during 2014, with interface and process improvements.

In the meantime, we hope the AdWords reporting tool and related analysis will very practically fulfill your reporting requirements. We know agencies that find the reporting functionality to be a time-saving and integral part of their weekly reporting process, and we hope you will find the same utility in MarketFlare DNA!