MarketFlare Display Network Analysis

MarketFlare has developed proprietary technology for discovery and analysis of prospective Display Network partner sites. Yes, Google has some tools for this – Google Ad Planner and Google Placement Tool. So why did we build yet another tool? Because quality & relevance are relative to your specific campaign requirements. What if you could calibrate placement selection according to dozens of metrics that mean the most for your campaign, and then survey suggested placements from multiple sources, including from Google. Apply your score criteria, fine tune with filters, and export data to conveniently apply it. That’s better, right? It turns out that this approach works really, really well.

MarketFlare Real-time Targeted Marketing with AdWords

We create custom solutions for businesses that can benefit from bringing a large database of products or services, with real-time data, into Google Adwords. This technology is especially well suited for travel, financial and shopping guide web sites.

While there are plenty of PPC bid management tools, AdWords campaign performance is not just about bid management. PPC Ad performance is about relevant, timely and competitive ad messaging. Why has Google purchased ITA Software? Why does Google show their own ad with highly integrated services when you search “mortgage rates?” Real-time targeted marketing is the future of online marketing. Maybe you can leverage your own real-time data to make your ads more relevant, timely, or competitive? Think about it.