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behavioral targeting

Google Interest Based Advertising, Behavioral Targeting

by Bejan A. May 29, 2009

Google has updated their Adsense and Feedburner Ad syndication URLs to a DoubleClick URL in support of interest-based advertising, which is also known as behavioral targeting. For Adwords advertisers, the new features are in beta and should bring increased ad performance. What does it mean for consumers and how can they avoid the tracking of their online behavior?

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