by Bejan A.
February 21, 2010
For agencies that understand best practices for targeted Paid Search campaign implementations, advertising with Facebook is effective because the campaigns yield good Paid Search metrics while allowing a fairly high level of visitor targeting.
We know that visitors are primarily preoccupied with the social interactions at Facebook and so it takes expert attention and planning to engage users within landing pages for more than 5 seconds.
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by Bejan A.
May 29, 2009
Google has updated their Adsense and Feedburner Ad syndication URLs to a DoubleClick URL in support of interest-based advertising, which is also known as behavioral targeting. For Adwords advertisers, the new features are in beta and should bring increased ad performance. What does it mean for consumers and how can they avoid the tracking of their online behavior?
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