Dear AdWords Agency Tool, Please Tell Me Something New (Part 1)

Same Ole Reports, Same Ole Story?

For successful agencies, weekly AdWords campaign management and client reporting often starts with strong, consistent performance. Eventually though, campaign performance could level off and management and reporting could become hopelessly monotonous.

PPC reports getting stale?

After PPC best practices have been applied over many years and the challenge and narrative of success has been accomplished, delivering “something more and something better” becomes especially challenging. Further opportunity for customer acquisition and delivery of revenue becomes difficult to envision and to articulate.

So the tendency is to rely on the same reports and to tell the same story, week after week, month after month, quarter after quarter, and year after year.

AdWords specialists at agencies usually have access to software that assists with campaign management and also with routine AdWords reporting for clients. As internal PPC reporting software, these solutions for agencies are often cumbersome to use and deliver little beyond the standard reports.

We all want to create more insightful AdWords reports for clients, but this requires more specialized approaches and an AdWords reporting toolkit that allows you to quickly retrieve, drill down into, and visualize report data. Not only standard AdWords report types, but also unique types of reports that clearly contribute to client goals.

Continued: Thinking about using AdWords report templates or white label AdWords reports? Think again. read more »

This blog post is the first in a 5 part series of posts that explores paid search marketing methodologies and reporting tools for agencies that can help to breakthrough to improved PPC results:

• Dear AdWords Agency Tool, Please Tell Me Something New (this post)
• Template-based AdWords Reports (Part 2)
• PPC Agency Strategy (Part 3)
• Successful Agencies Tell the Best Stories (Part 4)
• PPC Reporting Tools Matter (Part 5)