PPC Agency Strategy

how to

PPC Agencies Need Fresh Approaches

PPC agencies constantly need fresh, practical ideas and approaches that demonstrate their skill and authority in order to keep clients happy and positively forward looking.

The campaign strategist must always be on the lookout for breakthrough approaches and tools that offer a competitive edge and keep their services ahead in the online marketing arms race.

How do you align with client business goals, identify new customer acquisition challenges, and achieve success at a higher level?

What is a compelling narrative that can actually be delivered and clearly reported on?

There is so much noise in the “online marketing” industry and creative, strategic differentiation is required to enable a clear signal for your clients and their customers. Delivery of outstanding results is increasingly more challenging while drawing between the lines or following a report template.

We need new approaches while facing the same simple question that hasn’t changed since marketers have tried to grab the WWW by the horns in the mid 90’s:

How do you drive more quality traffic and convert those shoppers to buyers?

Continued: Campaign activity and results can be very chaotic, and it helps to focus on the results and story that reflect your work; while telling a PPC success story we need to trace back from the positive KPI performance and report the same way one would retell a well planned journey. read more »

This blog post is part 3 in a series of posts: