PPC Reporting Just Got Easier – MarketFlare DNA v1.8.4 Released

MarketFlare DNA v1.8.4 Accelerates AdWords Reporting Tasks with Powerful PPC Analysis Tools!

02/28/2013 – Today we’re happy to release the latest beta build of the MarketFlare DNA AdWords PPC reporting tool. Download the latest PPC reporting tool for free during the beta period!

This build includes the following new features:

• Faster report access. Google AdWords, Google Analytics, and MarketFlare DNA report types are visually represented in a spiraling tag cloud where your most often used reports get the center of attention for quick and easy access. Also, now each report type has an icon indicator in the report history and drop down lists so you can easily find the right report type. Just select the “default” fields and fire off the report request to download the report data within seconds!
• Reports can now easily be named from the drop down list in the Reports tab! Just click on the report name to rename it, and click on the drop-down arrow to see the other reports. Report custom names can also be set from the Report History tab.
• DNA reports are now integrated into the Reports tab as their own report type; so now you can easily run the negative keyword analysis and organic vs. paid reports along with other Google Analytics and Google AdWords reports.
• ROAS reporting! Now you can select ROAS (Return on Ad Spend) when you have selected “Total conv. value” and “Cost” metrics for any report, and the ROAS is calculated and reported automatically.
• Faster group-by, and sort features! This is a partial release in support of upcoming features. In an upcoming release we’ll add the ability to group by and sort from any existing columns so you can drill down to the exact data view that you want.
• Improved stability and responsiveness with many bug fixes. This update includes the latest SQLite database engine and Google API integration code.
• Select the applicable currency for revenue reporting, and the AdWords cost currency is automatically set based on your AdWords account setting.
• Improved visualization layouts and new color schemes. Check it out!

Please report any found issues from the “beta” link at the top of the application or from within the support tab.

Thanks for your feedback and help in reporting any found issues!

What’s MarketFlare DNA? We have just released this AdWords reporting and analysis tool in January 2013 in a public beta version so that marketing agencies and professionals can access their client report data more quickly and in more meaningful ways. Key features include AdWords MCC integration, an AdWords bulk reporting tool, negative keyword tool, an AdWords link and landing page content checker, and other powerful PPC tools for reporting and analysis.